Educational messaging looks good on paper but kids don’t respond to it -- and adults aren’t much better.
It isn’t easy to separate the guilty from the innocent, but a clever bit of game theory can help.
Takeru Kobayashi revolutionized the sport of competitive eating. What can the rest of us learn from his breakthrough?
Dubner and Levitt answer reader questions in this first installment of the “Think Like a Freak” Book Club.
Is it really in a restaurant’s best interest to give customers free bread or chips before they even order?