We live knowing that everything dies. Like the sun, it's a fact of life. And like the sun, we tend not to look right at it. Unless you've experienced a recent death, it's probably not something you discuss. But a new movement is trying to change that, with a serving of tea and cake.
The fear of death haunts us like nothing else. And it makes sense. All other fears — such as public speaking, centipedes and heights — pale in comparison. So we don't really talk about it.
There is an advertising battle going on over the Arabic term jihad. In Chicago, a group has launched a bus and subway ad campaign meant to reclaim the term jihad from another series of ads that presents jihadists as violent.