And staying with baseball, let's meet a man who was once closer than anyone to victory and defeat in the same game. It's 1992, the last time the Pittsburgh Pirates were in the post season. They are one out away from the World Series. Atlanta is batting. And this happened.
(SOUNDBITE OF 1992 NATIONAL LEAGUE CHAMPIONSHIP SERIES)
SKIP CARAY: Swung, line drive left field. One run is in. Here comes Bream. Here's the throw to the plate. He is - safe! Braves win! Braves win! Braves win! Braves win!
It's not just sports teams that win championships. It's also their fans - whole cities of people who endure long seasons, hanging on every pitch, every touchdown, every basket, sharing in both the elation of victory and also the pain of defeat. Major League Baseball's best teams are getting ready for the playoffs next week and so are their faithful. And over the next few minutes we want to feel what it's like to be on the cusp of either a championship - or disaster.
(SOUNDBITE OF 1986 MAJOR LEAGUE BASEBALL PLAYOFF GAME)
During an experiment, marketing professor Remi Trudel noticed a pattern in what his volunteers were recycling versus throwing in the garbage. He then went through his colleagues' trash and recycling bins at Boston University for more data.
He found the same pattern, says NPR's Shankar Vedantam: "Whole sheets of paper typically went in the recycling, but paper fragments went in the trash."
Same type of paper, different shapes, different bins.