Niala Boodhoo

The Salt
10:57 am
Fri September 7, 2012

Panera (aka St. Louis Bread Co.) explores 'pay what you want' concept

This Panera Cares store in Chicago switched from for-profit to nonprofit this summer, and it started asking customers to pay whatever they want.
Niala Boodhoo for NPR

Originally published on Wed September 19, 2012 3:11 pm

The concept of "pay what you want" for goods and services is a nostalgic throwback to the days when people trusted one another just a little bit more, and it's something you expect to see at the occasional farm stand or at a hip, independent coffee shop.

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