American Girl to open newest "experiential retail store" in Chesterfield | St. Louis Public Radio

American Girl to open newest "experiential retail store" in Chesterfield

Oct 11, 2011

Chesterfield will join Kansas City, Atlanta, Chicago, Seattle and several other cities when an American Girl "experiential retail store" opens in the St. Louis suburb in spring 2012.

The official announcement came from American Girl Tuesday.

Visitors to the 10,850-square-foot store at the Chesterfield Mall will be able to purchase American Girl's line of dolls and books, take their dolls in for a haircut at a "doll hair salon," make doll-sized t-shirts and eat in an in-store "bistro," a release from the company said.

Wade Opland, American Girl’s vice president of retail, said that the Chesterfield location offers the right environment for the new store.

“The mall’s upscale mix of retail and restaurants is a great fit for our brand and provides us with an amazing opportunity to debut this exciting retail concept to our American Girl fans in the St. Louis area, while introducing a whole new audience of girls and families to our brand,” Opland said.

American Girl said that their stores, in sum, have had over 40 million visitors to date since the opening of their flagship "American Girl Place" store in Chicago in 1998.