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Ancient Campaign Advice For Modern Politicians

The general election is less than one month away and candidates are making the final push for votes.  Over the past 2,000 years, advances in technology have drastically changed the method of campaigning though, according to an ancient Roman text of campaign advice given to Marcus Cicero, Rome’s greatest orator, advice given then is just as applicable now.

Host Don Marsh talks with Philip Freeman, Professor of Classics at Luther College in Iowa, about his book, “How to Win an Election: An Ancient Guide for Modern Politicians.”  Freeman has translated Quintus Cicero’s letter to his brother, Marcus Cicero, detailing no-nonsense advice on campaigning for the highest office in the Republic in 64 BC, an election Marcus Cicero won.  Freeman was previously a professor of classics at Washington University in St. Louis.

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Alex is the executive producer of "St. Louis on the Air" at St. Louis Public Radio.
Mary Edwards is a producer for St. Louis Public Radio's broadcast program, "St. Louis Symphony."
Don Marsh served as host of St. Louis Public Radio’s “St. Louis on the Air" from 2005 to 2019, bringing discussions of significant topics to listeners' ears at noon Monday through Friday. Don has been an active journalist for 58 years in print, radio and television. He has won 12 Regional Emmy Awards for writing, reporting, and producing. He is the recipient of a Lifetime Achievement Award from the National Academy of Television Arts and Sciences, was inducted into the St. Louis Media Hall of Fame in 2013, and named “Media Person of the Year” by the St. Louis Press Club in 2015. He has published three books: his most recent, “Coming of Age, Liver Spots and All: A Humorous Look at the Wonders of Getting Old,” “Flash Frames: Journey of a Journeyman Journalist” and “How to be Rude (Politely).” He holds an honorary Doctor of Arts and Letters degree from the University of Missouri-St. Louis.