Starting today, motorists in Illinois will see safe driving messages on the state's digital road signs.
The campaign from the Illinois Department of Transportation is an effort to reduce the number of fatal accidents in the state. So far this year, 479 people have died on Illinois roads, compared with 418 by the same time last year.
The digital road signs will flash messages such as "Don't Drink and Drive." The department also plans to use Facebook to push its message, and has created a YouTube video showing the aftermath of fatal accidents.
"We've definitely increased the number of Facebook fans," said IDOT spokesman Josh Kauffman. "We hope this will provide another boost, with the information flowing from our agency to the motoring public."
The campaign will run for the rest of the summer, though alerts about road and traffic conditions will still take precedence on the digital signs.