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The State Of The News Media In 2013

What builds your trust in the news media? On Friday's Behind the Headlines, we'll discuss with local newsmakers and a researcher who studies media trust.
Flickr |NS Newsflash

Each year, the Pew Research Center’s Project for Excellence in Journalism releases a report about thestate of the news media.

The Center’s report for 2013 shows the newspaper industry is down significantly, specifically employment, which is down “30 percent since 2000 and below 40,000 full-time professional employees for the first time since 1978.”

The report identifies six major trends:

  • The effects of a decade of newsroom cutbacks are real – and the public is taking notice.
  • The news industry continues to lose out on the bulk of new digital advertising.
  • The long-dormant sponsorship ad category is seeing sharp growth.
  • The growth of paid digital content experiments may have a significant impact on both news revenue and content.
  • While the first and hardest-hit industry, newspapers, remains in the spotlight, local TV finds itself newly vulnerable.
  • Hearing about things in the news from friends and family, whether via social media or actual word of mouth, leads to deeper news consumption.

Host Don Marsh talked with Amy Mitchell, Acting Director of the Project for Excellence in Journalism at the Pew Research Center, and Jim Steward, a partner/owner of St. Louis-based Dicom Marketing Services.
Related Event

Public Relations Society of America - St. Louis Chapter and American Marketing Association Present Discussion on Pew 'State of the Media' Report
Thursday, April 18
4:30 p.m. - 6:30 p.m.
UMSL at Grand Center, 3651 Olive St.

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Alex is the executive producer of "St. Louis on the Air" at St. Louis Public Radio.
Mary Edwards is a producer for St. Louis Public Radio's broadcast program, "St. Louis Symphony."
Don Marsh served as host of St. Louis Public Radio’s “St. Louis on the Air" from 2005 to 2019, bringing discussions of significant topics to listeners' ears at noon Monday through Friday. Don has been an active journalist for 58 years in print, radio and television. He has won 12 Regional Emmy Awards for writing, reporting, and producing. He is the recipient of a Lifetime Achievement Award from the National Academy of Television Arts and Sciences, was inducted into the St. Louis Media Hall of Fame in 2013, and named “Media Person of the Year” by the St. Louis Press Club in 2015. He has published three books: his most recent, “Coming of Age, Liver Spots and All: A Humorous Look at the Wonders of Getting Old,” “Flash Frames: Journey of a Journeyman Journalist” and “How to be Rude (Politely).” He holds an honorary Doctor of Arts and Letters degree from the University of Missouri-St. Louis.