What Can Companies Predict From Your Digital Trail? | St. Louis Public Radio

What Can Companies Predict From Your Digital Trail?

Sep 18, 2015
Originally published on February 3, 2017 8:05 am

Part 3 of the TED Radio Hour episode Screen Time - Part II

About Jennifer Golbeck's TED Talk

Do you like curly fries? Have you Liked them on Facebook? You might be sharing more information than you realize, says computer scientist Jennifer Golbeck.

About Jennifer Golbeck

Jennifer Golbeck is an associate professor in the College of Information Studies at the University of Maryland. She studies how to improve the way people interact with their own information online. She is the author of the book Analyzing the Social Web. She has also been working to bring insights about human-computer interaction into the world of security and privacy.

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By the way, last week we asked for audio messages of your screen stories, about a time when your digital life bumped up against your real one. Here's some of what you said.

UNIDENTIFIED MAN #1: I got text - pick up my phone and started texting back without ever waking up.

UNIDENTIFIED UNIDENTIFIED WOMAN #1: One of the ladies in admin, like, cornered me while I'm working in the office and she's like, hey I saw that blog post that you wrote about us. I was like, what?

UNIDENTIFIED MAN #2: I spent a weekend with a girl translating our conversation through my phone.

UNIDENTIFIED WOMAN #2: I snapchatted myself en route to dinner, and it was obvious that I lied to my other friends.

UNIDENTIFIED WOMAN #3: It is ridiculous how much I hate this persona of this person online.

UNIDENTIFIED MAN #3: And I said, sir, when the machines rise up, you will be the first one to walk willingly into their claws because a computer told you to go left and so you did.

UNIDENTIFIED MAN #4: I was totally embarrassed. I couldn't believe that I had sent her this text. This is so unlike me to do this, and now I am about to marry her next year.

UNIDENTIFIED WOMAN #4: The same is true for friends at work. I've got a good friend who - she met her husband on eHarmony, and it occurred to me that playground after playground must be populated by e-babies. The Internet seems to literally be making us. Transcript provided by NPR, Copyright NPR.