The City of St. Louis is hosting what tourism officials are calling the “Super Bowl of Conventions" this weekend.
The members of American Society of Association Executives are responsible for booking some $60 billion in convention activity annually.
All told, some 5,000 hospitality industry reps and executives will be in St. Louis from Saturday to Tuesday.
The purpose of the convention is for those reps to try to convince 1,500 different associations to hold annual meetings in their city.
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