This article first appeared in the St. Louis Beacon: September 2, 2008- As another season gets underway for college and high school athletes across St. Louis, coaches have dreamed up - and in some cases already delivered - opening remarks to their teams.
The playbook: Start with some inspiration, then hit 'em with the serious stuff. Don't drink. Don't do drugs. Don't skip class. Increasingly, there's another element to the speech. Don't show yourself doing any of these things on Facebook or MySpace.