Branding

Quincy, Illinois Logo
Great River Economic Development Foundation

The city of Quincy and Adams County are rolling out a new brand, designed to help tell the area's story and boost economic development efforts.

"Right on Q" was unveiled Wednesday night during the Great River Economic Development Foundation annual meeting. It essentially replaces "Life is Good," which was first used by Adams County roughly 20 years ago.

Caleres Logo
Courtesy of Caleres

When it comes to a successful company, having a significant brand is essential to generating business. It is often a key factor in setting one business apart from another.

After 137 years, the historic Brown Shoe Company in St. Louis changed its name to Caleres. With the help of Brian Collins, executive creative director and founder of Collins, a brand consultancy company, Caleres decided to rebrand itself with new ambitions in mind.

(via Flickr/NathanReed)

For any community to grow and prosper, it’s important to open the door to new business and business expansion, to retain the talent we have, and make it a place in which people are proud and happy to live and visit.  A key component to all of this is marketing and then delivering.  Join host Don Marsh as we talk about branding St. Louis.

Guests:

Brian Hall, Chief Marketing Officer, St. Louis Convention and Visitors Commission

Tara Pham, founding member of the Brain Drain Collective