Oklahoma tornado

Erin Williams

  The city of St. Louis is partnering with the American Red Cross, St. Louis Rams Quarterback Sam Bradford, and Switch Contemporary to help Oklahoma City in a disaster relief effort they are calling #STL4OKC.

Its focus is on raising funds and collecting donations for victims of Monday's tornado in Oklahoma City. The initiative kicked off with a launch Wednesday afternoon at Busch Stadium.

Bradford, an Oklahoma native, expressed deep gratitude on behalf of his home state: