Selfie

Courtesy PHD Gallery

Updated following "Cityscape"

A couple of months ago, PHD Gallery owner Philip Hitchcock hesitated before pressing “Send” for his mass email soliciting selfies for an art exhibit.

“What if I do this big launch and the returns come back low?” Hitchcock said. “I was really, really nervous about it.”

But once he got a handful of “yes” responses, he figured he could use them as leverage.

“I could say, for instance, to Philip Slein, ‘Hey, Duane and Bruno are doing it, and Leslie Laskey and Roseann Weiss,'" Hitchcock said. "And it started to get legs.”