It’s 10 a.m. on a Saturday and soccer fans fill the Amsterdam Tavern in south city, a bar known for opening before most people wake up on the weekend.
On this day three English Premier League matches are showing on mounted TVs, but the big attraction is Arsenal vs. Fulham. Nearly everyone has a beer in hand.
When Arsenal scores the bar erupts in cheers.
"Arsenal is pretty popular in this area," explains Mitch Morice, co-founder of the soccer supporter group the St. Louligans.