Taubman Prestige Outlets

(Rachel Lippmann/St. Louis Public Radio)

Updated to correct name of second outlet.

The outlet mall battle in the Chesterfield Valley is officially underway.

Thousands were on hand this morning as Taubman Prestige Outlets opened for business - about three weeks ahead of its rival, St. Louis Premium Outlets.

It's the first St. Louis venture for Michigan-based Taubman Properties, and while the mall is introducing a number of new retailers to the area, there are some duplicates with Premium.

(Sydney Miller/St. Louis Public Radio)

Two outlet malls are racing to build in what some say is one of the most valuable retail areas in America -- the Chesterfield Valley. If both are built, the companies would compete with each other, the Chesterfield Commons strip mall and the nearby Chesterfield Mall, risking financial failure.

Sydney Miller examines what it is about the Chesterfield region that makes it so attractive.

(Sydney Miller/St. Louis Public Radio)

The Chesterfield Valley could see two new outlet malls by next fall. Taubman Prestige Outlets began construction today, just two weeks after St. Louis Premium Outlets broke ground on its project less than a mile away. Prestige Outlet Malls broke ground across highway 40 from the Chesterfield Commons and construction on St. Louis Premium Outlets is occurring near the Daniel Boone Bridge.