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'Grumpy Cat' Gains Endorsement Deal From St. Louis-Based Nestle Purina


What can a cat with more than a million likes on Facebook look forward to? Evidently, an endorsement deal with St. Louis-based Nestle Purina. Grumpy Cat may be the new face of Friskies, but she's not the type of feline to turn that frown upside down.

"At least in meme form, she's the grumpiest cat on the Internet," said Shawn Brain, brand manager for Friskies.

The cat food brand plans to incorporate Grumpy Cat into an existing marketing series, including an award ceremony for the best cat videos of the year called "The Friskies." During the ceremony Grumpy Cat will receive a lifetime achievement award, quite the distinction for a kitty that has yet to see her second birthday.

Cityscape is produced by Mary Edwards and Alex Heuer, hosted by Steve Potter and funded in part by the the Arts and Education Council of Greater St. Louis, the Regional Arts Commission and the Missouri Arts Council, a state agency.

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