Missouri Hoping for More Seniors in Drug Program
Jefferson City, MO – The state of Missouri has plans to get more seniors enrolled in the state's prescription drug program. The hope was to sign up 55,000 Missourians when the SeniorRx debuted in July, 2002.
But there are currently only 19,000 participants. The state's Department of Health and Senior Services has a new promotion plan. Instead of spending money on ads, state employees and volunteers will explain the program to seniors when they get flu shots this fall. They also plan to work more through neihborhood groups and health care centers.
Last year, the program spent about $150,000 on broadcast and newspaper advertising.