Ameren PR department airs pseudo-documentary on Ch. 5
By Adam Allington, KWMU
St. Louis, MO – The St. Louis utility company Ameren UE says they are the victim of biased reporting in the wake of the Taum Sauk Reservoir collapse.
So, the company paid KSDK Channel 5 for one half hour of airtime to present their side of events.
Ameren Public Relations Director Karen Foss will host the company-produced pseudo documentary.".
The company says they are not trying to trick viewers into thinking the feature is journalism this despite the fact that Foss is a former KSDK anchorwoman.
"We consider it public education."
Richard Mark is Senior Vice President at Ameren.
"Since we were not getting what we felt was unbiased coverage in the media, the only way we were gonna be able to tell that story was through paid-purchasing of media time," says Mark.
Mark says the company has been the subject of biased reporting in the press.
"There's been efforts to sway the story and keep this a political football. Ameren is going to fight back and we're going to state our story we accept full responsibility for the Taum Sauk incident."
In the paid program, Ameren executives admit the company was liable for the reservoir breach but they do not mention the ongoing investigation by State Attorney General Jay Nixon.