As the Director of Marketing & Digital Media for St. Louis Public Radio, Madalyn Painter works to move audiences to deeper levels of loyalty to our service to the community. She and her team provide targeted marketing, business intelligence, and visual design and support the station’s digital products and strategy.
Since joining KWMU in 2006, she has helped transform stlpublicradio.org into a regional news destination, with well over 500% growth in site visits.
Previously, she worked in communications and digital media for KETC/Channel 9 (Nine Network of Public Media). She started her career in marketing in 2000 as a copywriter and website designer. Her professional awards include four regional and one national Edward R. Murrow Award.
Her master’s degree in social work, from Saint Louis University, instilled values of collaboration, listening, and evidence-based practice — all surprisingly applicable to marketing. She’s also a proud former English major, with a bachelor’s degree from the University of Missouri-Columbia, and enjoys drawing and poetry.
She grew up in the forested Ozark mountains and still dreams about moss-covered boulders, cold Bull Creek, and the sound of spring peeper frogs. In the city, she delights in gardens — her own and any others into which she can wander.