In the mid-1970s, Ron Himes started a St. Louis theater company to tell the stories of African-Americans.
This week, Himes and the Black Rep are marking a milestone — the company’s 40th anniversary — with a fundraising concert, and the launch of a mural project. Both are designed to draw attention to the company, which is emerging from years of turmoil.
This choice of "Dreamgirls in Concert" for Saturday night's gala is designed to help the Black Rep draw a wider, younger audience, and help regain financial stability. The "Dreamgirls" story is loosely based on the drama-filled rise of The Supremes and Diana Ross.
The first installation of the mural features another preeminent figure: playwright August Wilson, best known for his “American Century Cycle,” 10 plays that track the experiences of African-Americans through each decade of the 1900s.
Wilson's cycle begins with “Gem of the Ocean,” chronicling the early 1900s, and end with “Radio Golf,” a look at the 1990s. In spring 2017, the Black Rep will reprise “Seven Guitars,” Wilson’s play about a 1940s-era blues musician.
Himes called Wilson “perhaps the most prolific playwright of the 20th century.”
“He’s created a body of work; he’s created a cast of characters,” Himes said. “He’s basically given us a view of the African-American experience through the century.”
‘Still moving forward’
To create the mural on the exterior walls of the Black Rep’s offices, St. Louis artist William Burton Jr. studied portraits of Wilson. The work includes two images of the playwright, as well as those of characters from his plays.
Burton and Himes hope the project will eventually cover much of the building. Future faces may include playwright Ntozake Shange and St. Louis’ own Linda Kennedy. Shange, who was born in Trenton, N.J, also lived in St. Louis as a child.
Burton hopes the mural will turn new eyes toward the Black Rep, which has struggled to stay in business over the past several years.
“Forty years is a huge accomplishment,” Burton said. “It’s an inspiration to people that they’ve survived.”
Initially, the company grew and thrived, and moved into its own Grand Center venue. But audiences began to dwindle in the early 2000s. By 2009, the Black Rep had lost two-thirds of its 3,000 subscribers and the troupe began operating in the red. Four years later, the Black Rep lost its home of 20 years and scrambled to find a venue. Now the company is down to 400 subscribers.
“Anybody that lives to be 40 years old, you know, you have some aches, you have some pains, you have some victories you have some ups and downs,” Himes said. “We are still standing; we’re still moving forward.”
Moving forward no longer means the Black Rep is seeking its own venue. Himes is satisfied with the performance spaces offered by Washington University and Harris Stowe State University. Washington University also owns the Black Rep’s off-campus office building.
If you drive along Page Boulevard between Kingshighway and Union Boulevards, you can find Ron Himes’ face on another St. Louis building.
His portrait is part of a north St. Louis mural project by an organization called Better Family Life.
The dozens of painted faces on blighted buildings also include those of activist Jamila Rogers and former state Sen. J.B. "Jet" Banks, who died in 2003. Himes is in good company among this esteemed group, and on the particular building on which his face is pictured.
“Right next to Miles Davis,” Himes said.
‘You’re going to love us’
Operating in the black again is a major goal as the Black Rep enters its fifth decade. That means attracting broader audiences and younger theater-goers.
Kira Van Niel is a young supporter of the Black Rep. The 32-year-old engineer knows other mainstream theater companies like the Repertory Theatre of St. Louis are turning more attention toward black playwrights. But she believes there will always be a need for a theater company run by African-Americans.
“It’s important to have those who live the experience, tell the story,” Van Niel said. “To give that authority to an institution that really doesn’t have that perspective could be hurtful. I mean it could put us in a situation where we are not hearing the story as authentically as we could.”
The theater company hasn't found it easy to draw in millennials like Van Niel, according to Himes. He said they have very different ideas from their parents and grandparents about their free time.
“I don’t think that there are many young people, across the board, who, when they’re sitting up thinking about a date night, that they grab the paper and say, ‘Oh what play are we going to see?’” Himes said.
Himes hopes the music of “Dreamgirls” will help lure younger audiences, hooked by the 2006 movie starring Beyonce and Jennifer Hudson. As part of that outreach, the company held an audition for a part in the production, drawing 15 contestants. St. Louisan Rachel Mitchell won the competition with an audition tape of her rendition of Adra Day’s “Rise Up.”
For the Black Rep to be successful, Himes said it must cater to theater-goers like Mitchell and Van Neil. As he envisions the years to come, he likes to think of how Effie, Hudson’s character in “Dreamgirls,” tells her man she’s not leaving and vows to renew his passion.
“We’re not going anywhere,” Himes said. “And you’re going to love us.”
Here’s Jennifer Hudson’s version of “And I Am Telling You” from the “Dreamgirls’” movie.
If you go:
'Dreamgirls in Concert'
When: 8 p.m. Saturday, Nov.5
Where: E. Desmond Lee Concert Hall, 560 Trinity Ave., University City
How much: Remaining tickets are $100-$500
Tickets: Black Rep website
Follow Nancy on Twitter: @NancyFowlerSTL
Inform our coverage
This report was prepared with help from our Public Insight Network. Click here to learn more or join our conversation.