Hundreds of different shops, restaurants, schools and charities in the region have named themselves after the Gateway Arch or used an image of the monument in their logos since it was completed fifty years ago. Some organizations have even done both.
Using an image of the St. Louis icon for digital advertisements, signs and shirts is such a popular idea that a design-themed Tumblr blog was able to collect more than 300 examples of designs used over the years. In August, students from the University of Missouri-St. Louis even created a "logo wall" that featured different appropriations of the monument for the St. Louis History Museum's "Arch Perspectives" exhibit.
While the Arch can represent something different to each area organization's mission - whether that is crafting a traditional St. Louis-style pizza or offering a place of healing for children - using an image of the Arch is a reminder of the city the organization got its start in and the community it serves.
"It's a welcoming sign, and we want to welcome people from out of town to try our product and welcome them to the city of St. Louis." - Carl Imo, president of Imo's Pizza
Gateway Science Academy
"It was an engineering achievement of its time when it was built 50 years ago. I think it stands as a testament to human engineering and to architecture, and the things we can do not only then but today." - Brian Schick, dean of students at Gateway Middle and High School.
St. Louis Mosaic Project
"When [foreign-born residents] see the Arch, they say to me that it symbolizes the bigness of the Midwest, and the vastness, and a place where they can find a way to make it their home" - Betsy Cohen, executive director, St. Louis Mosaic Project
St. Louis Children's Hospital
"The Arch is obviously the St. Louis icon, and I think it's just a natural thing to incorporate it into our logo to identify with this extraordinary community that has given us so much, but also to identify with the rest of the country where and exactly who we are." - Abby Wuellner, manager of media relations, St. Louis Children's Hospital
Big Daddy's Bar and Grill
"Those monuments that you have can carry on a historical presence, so we're excited to see the renovation of the Arch - I think it's going to be a wonderful thing, and it will look spectacular." - Big Daddy's co-owner Ryan Loeffler
"It's become the most noticeable, most recognizable thing, no matter where you are - tell someone you're from St. Louis and they say either 'St. Louis Cardinals' or 'the Arch.'" - Matt McRonden, co-owner of Mike's Bikes
"To us, it represents a boldness and creativity in creating such a monument - we hope that we have the same brave attitude in creating something new for St. Louis." - Kate Howell, director of venture philanthropy and external relations for Arch Grants