Kelsey Thomas celebrates 314 Day the way many St. Louisans do: she puts on a Cardinals shirt and orders some Imo’s Pizza. If she’s feeling nostalgic, she’ll tune in to Hot 104.1.
But a few years ago, she started a new tradition for March 14. To show off her city’s accent, she curated a list of words that end with an “R” sound — chair, hair, millionaire — and posted them on Twitter with the hashtag #314DayAccentChallenge. The words highlight a unique feature of a local accent that has been celebrated by St. Louis rappers and studied by linguists.