A lot has been said about music streaming, from its power to shift consumer habits to its role in shaping how artists get paid. For better or worse, it’s completely disrupted the music industry.
GF Music Group, a local company founded by Anthony Anderson, focuses on aiding independent artists taking advantage of this disruption. Joining the ranks of services like DistroKid and TuneCore, the new digital distribution company connects artists with streaming services like Spotify, AppleMusic and Tidal.
Local artist KVTheWriter (aka Kayla Thompson) distributed “The Ratchet Tape” using GF. On the heels of “hot girl summer," a term coined by Houston Rapper Megan Thee Stallion, "The Ratchet Tape" integrates sex positivity, early 2000s nostalgia, and a reclamation of the word “ratchet.” It’s a project that’s primed for the zeitgeist, and it's her first with GF after switching from DistroKid.