In January 2018, the Impossible Burger first arrived in the St. Louis market. The meat-free patty was just like the real thing — it even bled. It became an immediate sensation. But it was soon snapped up by Burger King for its “Impossible Whopper.” After a hugely successful rollout right here in St. Louis, its popularity made the Impossible patties too popular for many locals to obtain.
But they still had plenty of options. Some have experimented on their own to create tasty meat-free concoctions. Others are turning to more local alternatives.
On Thursday’s St. Louis on the Air, Todd Boyman, CEO of Hungry Planet, discussed the way demand for the Impossible Burger is driving interest in his products, which include animal-free versions of everything from beef to crab.