Nestle Purina | St. Louis Public Radio

Nestle Purina

Circe Denyer | Flickr

Here’s a sobering statistic from the animal advocacy nonprofit Red Rover: Only 10% of domestic violence shelters accept pets. That means many people fleeing abuse find themselves giving up animals with whom they’ve formed meaningful bonds. And sometimes, those animals themselves are at risk of experiencing abusive behavior. 

Such was the case for Jill and her 10 year old lab-mix named Scarlet. Like Jill, Scarlet is also a domestic violence survivor of the same situation. 

What can a cat with more than a million likes on Facebook look forward to? Evidently, an endorsement deal with St. Louis-based Nestle Purina. Grumpy Cat may be the new face of Friskies, but she's not the type of feline to turn that frown upside down.

"At least in meme form, she's the grumpiest cat on the Internet," said Shawn Brain, brand manager for Friskies.

St. Louis-Based Nestle Purina To Purchase Petfinder

Jun 5, 2013
(via Flickr/pasa47)

Nestle Purina PetCare Co. has agreed to buy Petfinder, the online pet adoption website, from Discovery Communications LLC.

The St. Louis-based company announced the purchase Wednesday. Terms were not disclosed.

Nestle Purina says the deal, to be completed in July, will allow it to broaden support for pet welfare organizations and strengthen its role as a leading provider of online pet-related information.