This article first appeared in the St. Louis Beacon, Aug. 4, 2011 - The story goes that a young man was dumped by his girlfriend. He was devastated by the rejection and adjourned to the corner bar to drown his sorrows.
Sitting off to himself, he ordered a Budweiser. He drained the bottle in two draughts and ordered another. The jilted lover proceeded to pound down 12 Buds in morose silence before standing up and shouting to no one in particular, "I can't believe she left me," then ran head-first into the wall, knocking himself unconscious. Concerned patrons subsequently carried him home. He repeated this ritual every night for a week, after which he disappeared.