High fashion designs can take about four to six months to come to life and into the market. Fast fashion, however, is a term used by fashion retailers to describe the practice of making those high-fashion trends quickly and cheaply available to consumers. A clothing design can make it from sketch to mannequin in six weeks.
Media personality Kim Kardashian criticized the fast-fashion trend last week. She posted a picture on Instagram sarcastically asking fast fashion brands to wait until she actually wears a dress before selling a knockoff version
A recent Wash U study by associate professor Christine Ekenga examined how the practice has ended up hurting the environment, workers and society. On Thursday’s St. Louis on the Air, host Don Marsh delved into its effects and what people can do to become more conscious consumers.