St. Louis Area National Council on Alcoholism and Drug Abuse The average heroin addict is a white, suburban teen. NCADA Super Bowl ads point out that fact. By Kelly Moffitt • Feb 4, 2016 NCADA The attention-grabbing, anti-heroin Super Bowl advertisements that the National Council on Alcoholism and Drug Abuse – St. Louis ran last year and will again this year star characters that you may not expect: white, suburban kids. St. Louis County launches heroin education initiative By Erica Smith • Feb 18, 2015 Michael Velardo | Flickr St. Louis has a heroin problem. New attention was brought to that problem during the Super Bowl, when the National Council on Alcoholism and Drug Abuse–St. Louis bought local airtime for a one-minute ad.