St. Louis Area National Council on Alcoholism and Drug Abuse | St. Louis Public Radio

St. Louis Area National Council on Alcoholism and Drug Abuse

NCADA

The attention-grabbing, anti-heroin Super Bowl advertisements that the National Council on Alcoholism and Drug Abuse – St. Louis ran last year and will again this year star characters that you may not expect: white, suburban kids. 

Michael Velardo | Flickr

St. Louis has a heroin problem. New attention was brought to that problem during the Super Bowl, when the National Council on Alcoholism and Drug Abuse–St. Louis bought local airtime for a one-minute ad.