The first weathercaster for KSD Channel 5, the first television station in St. Louis, quickly abandoned the job in favor of sales. Howard DeMere replaced him. It was 1949, and Mr. DeMere stayed on for most of the next 30 years, becoming one of the most familiar and celebrated personalities in St. Louis television history.
Mr. DeMere marveled at television, a medium that did not exist when he was born.
“(TV) turned civilization upside down,” Mr. DeMere wrote in a recent blog post, “a new art form, new language, different commerce and a much laxer moral code.”