Wed February 27, 2013
Hostess Nearing Sale Of Wonder Bread
Wonder Bread is one step closer to getting a new owner.
A person familiar with the situation who requested anonymity because the auction process is private says there will be no competing offers Thursday to a bid by Flowers Foods to buy several bread brands from Hostess.
The $360 million bid by Flowers also includes Nature's Pride, Butternut, Home Pride and Merita breads. An auction will still be held for a separate $30 million bid by Flowers for Beefsteak. Any sales require approval by a bankruptcy court.
Flowers Foods, based in Thomasville, Ga., makes Tastykakes and bread brands including Nature's Own and Cobblestone Mill. As we reported earlier, Hostess is also holding separate auctions for its snack cakes, which include Twinkies. The lead players in that process also own beer brand Pabst Blue Ribbon.
A visit to the St. Louis Hostess facility was a notable school field trip for some - but for those who never got the chance, here's another vintage Wonder Bread moment you can experience wherever you are:
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