Missouri army unit fights PsyOps war in Iraq

St. Louis – In Iraq, psychological operations, known as psyops, are at the front edge of the U.S. -led coalition's military campaign.

Psyops tactics often take a chapter from the Madison Avenue playbook, by identifying a target audience and then selling that audience an idea.

The message of the 307th Psychological Operations Company, based at Jefferson Barracks in St. Louis, is that the Iraqi Coalition Government offers the best chance for peace in that country.

KWMU's Adam Allington is traveling to Iraq to report on the 307th. Before he left, Adam spoke with Major Shawn McLain, who's the company's commander.

McLain says their latest tour differs from his company's previous two deployments.

Click here to link to Adam's other stories from Iraq, as well as additional photos and a blog.