It’s hard to overstate how big of a deal the National Ploughing Championships are in Ireland.
Prime Minister Enda Kenny attended the annual event last month near Tullamore, along with about 300,000 people for what is considered the largest ag showcase in Europe.
The U.S. Ambassador to Ireland, Kevin O’Malley, was also there, wearing a business suit, green tie, and wellies, the rubber boots everyone wears to "the Ploughing."
“I was here last year too,” he explained. “It’s a very, very big event in Ireland.”
This time the ambassador welcomed a few familiar faces from his native St. Louis. The Yield Lab and BioSTL, two groups focused on ag tech startups, attended the National Ploughing Championships for the first time in September.
Both St. Louis organizations were part of earlier delegations O’Malley invited to Ireland from his hometown, in an effort to foster business connections.
“Ireland is really on fire economically,” O’Malley said. “This is a small, energetic, nimble country that understands entrepreneurism and has a huge and vibrant startup community.”
On the first of the three-day event, Yield Lab managing director Brian Clevinger marveled at the scope of the Ploughing Championships.
“I’ve never seen anything like this,” he said. “The logistics of how they do this is just unbelievable. And they tear it down and put it up somewhere new every year.”
The Yield Lab had a small booth nestled within the Ag Innovation Arena, in hopes of getting Irish ag startups to apply for their program. The St. Louis-based incubator provides $100,000 investments and mentorship each year to a round of startups.
This summer they announced they would open a program in Galway, Ireland.
“We looked around at a variety of places to have a European footprint, and I have to tell you Ireland blew us away with how aggressively and how clearly they wanted us to be here,” Clevinger said.
Much of the work to entice foreign interest in Irish innovation is done by Enterprise Ireland, a government agency that helps fund and promote Irish startups globally. It’s the third largest funder of startups globally, helping about 250 companies get off the ground annually.
CEO Julie Sinnamon said it’s crucial in a country of just 4.5 million people to look to foreign markets.
“Most of our companies used to be domestically-focused and then in the downturn a few years ago they suddenly realized they had products and services that people wanted to buy around the world,” Sinnamon said.
Ag tech startups are a natural fit in Ireland where 10 percent of the population is involved in agriculture and food is their largest export. That innovation was on display during a pitch competition between six startups, co-sponsored by Enterprise Ireland and the Irish Farmers Journal.
A company called MagGrow came away the winner.
The startup has developed a magnetic system that can be added to crop sprayer for more precise pesticide application. CEO Gary Wickham told the audience that it cuts down on the drift of pesticides by more than 80 percent and allows farmers to use less water and fewer chemicals.
“What our system does allows farmers to use small droplets without the associated drift problem by pushing the fluid through a magnetic system,” he explained.
Enterprise Ireland gave the company a 50,000 Euro innovation grant when they first began, and later, a 250,000 Euro grant to develop the product and start testing. They’ve since won a pitch competition in Salinas, California and have an agreement with Dole.
Now he said they’re looking to tackle the Midwest.
“We’ve done testing on row crops and we’re getting significant results,” Wickham said, “so that’s going to be a very important market for us.”
That’s exactly the reason BioSTL came to the National Ploughing Championship. The non-profit is focused on helping both health and ag-related startups expand into the U.S. by putting a presence in St. Louis.
BioSTL has helped four Israeli ag tech startups set up offices and lab space in St. Louis through its GlobalSTL initiative.
“It turns out Ireland is jam-packed with innovation,” Donn Rubin said.
BioSTL’s president and CEO first came to the country more than a year ago, along with a delegation invited by Ambassador O’Malley. Rubin said that led to meetings with Enterprise Ireland, which has since helped BioSTL identify both health and ag tech companies that might fit into St. Louis’ ecosystem.
“We’re getting a lot of traction in health care and now we’re able to focus in on our second area, ag tech,” he said.
Rubin said the National Ploughing Championships were the perfect place to scout Irish ag tech startups. But he said, without that initial invitation by the ambassador, he’s not so sure Ireland would have gotten onto his radar.
“It’s very possible we would not be working in Ireland today,” Rubin said.
St. Louis Public Radio's Maria Altman accompanied an ag tech delegation from St. Louis to both Ireland and Israel. Her trip was funded by donations from the Silk Foundation and the Jewish Federation of St. Louis.
Follow Maria on Twitter: @radioaltman