Budweiser Black Crown, the latest of Anheuser-Busch's higher-alcohol beers, will hit shelves across the country on Monday. The beer has been sold in St. Louis for several weeks now.
The new recipe is the result of a challenge, called “Project 12” among the company’s 12 brewmasters.
The new take on classic Bud features a stronger hop flavor and higher alcohol content, about 6 percent.
Benj Steinman, editor of Beer Marketer’s Insights says the move comes as mass-market brands face increasing pressure from craft beer, wine and spirits.