Nestle Purina

Cityscape
4:06 pm
Fri September 20, 2013

'Grumpy Cat' Gains Endorsement Deal From St. Louis-Based Nestle Purina

What can a cat with more than a million likes on Facebook look forward to? Evidently, an endorsement deal with St. Louis-based Nestle Purina. Grumpy Cat may be the new face of Friskies, but she's not the type of feline to turn that frown upside down.

"At least in meme form, she's the grumpiest cat on the Internet," said Shawn Brain, brand manager for Friskies.

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Business
12:01 pm
Wed June 5, 2013

St. Louis-Based Nestle Purina To Purchase Petfinder

A view of Nestle Purina's building in St. Louis.
(via Flickr/pasa47)

Nestle Purina PetCare Co. has agreed to buy Petfinder, the online pet adoption website, from Discovery Communications LLC.

The St. Louis-based company announced the purchase Wednesday. Terms were not disclosed.

Nestle Purina says the deal, to be completed in July, will allow it to broaden support for pet welfare organizations and strengthen its role as a leading provider of online pet-related information.