Reports: Cardinals will leave KMOX, air on KTRS
St. Louis, MO – The Post-Dispatch is reporting that the Cardinals will move to KTRS after this season. That means they'll end their 52 year stint on KMOX.
The KMOX vice president who's been negotiating for his station told the paper he hasn't spoken with the team in the past two weeks.
The reason for the move is money. The team or a team owner could buy a stake in KTRS and allow the Cardinals to have more of a say in programming. "For KTRS, they desparately, desparately needed something like this," say Frank Absher, a Radio historian who runs the St. Louis Radio Hall of Fame. "The station was sinking so fast in the ratings that they were having trouble selling advertising and nobody had given them any credibility in the market."
KTRS doesn't have as strong of a signal. That means people in more rural areas might not be able to hear the games as well, unless a local station there buys into the Cardinal radio network.