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Books N Bros’ 11-year-old founder wants to help boys love reading at an age when they often don’t

Sidney Keys III, the founder of Books N Bros.
Kelly Moffitt | St. Louis Public Radio
Sidney Keys III founded Books N Bros, a reading club that emphasizes making reading fun while lifting up works of African American literature and culture.

If you Google the terms “boys and reading,” you will find thousands of results laying out the state of the gender gap between boys and girls when it comes to reading and literacy. “The Boys Have Fallen Behind,” writes Nicholas Kristof. “Why Women Read More than Men,” says NPR. “The truth about boys and books: they read less – and skip pages,” reports The Guardian.

The data doesn’t look too good either: a 2010 study from the Center for Education Policy found that boys lag multiple percentage points behind girls in reading proficiency in every single state.

But that’s not stopping 11-year-old St. Louisan Sidney Keys III who, six months ago, started a reading club for boys his age to band together in their love of books. He calls it Books N Bros, and the club has an emphasis on making reading fun while lifting up African American literature and culture.

“Books N Bros is a book club for boys and we read books and African American literature because every time I go to the library at my school, there aren’t many African American literature books there,” said Keys in an interview on St. Louis on the Air. “I already love to read and since we don’t get that much time to read in school, we just discuss in groups. I wanted to read a book but I also wanted to discuss it with other people.”

Keys’ mom, Winnie Caldwell, said she knew Sidney had always loved to read because he’d often come to her wanting to talk about books.

About six months ago, they went to visit EyeSeeMe, a bookstore in University City focusing on African American children’s literature. While there, Winnie shot a video of Sidney reading in the store and it went viral on Facebook. Some 62,000 people have viewed the video and it has been shared 1,700 times.

Winnie Caldwell, who helped her son found Books N Bros.
Credit Kelly Moffitt | St. Louis Public Radio
Winnie Caldwell, who helped her son found Books N Bros.

“He hadn’t seen [a bookstore] like that before and I certainly never had, so he was making himself comfortable on the floor, reading a book,” Caldwell said. “… When you get to a point when he is 11 years old and it was so shocking for him to relate to someone on the cover in a positive aspect rather than it be some negative urban story we see a lot. I would like to make sure he sees himself in being whatever he can be.”

After the video went viral, she and Sidney sat down to think about what he wanted to do next. A book club immediately jumped to mind.

“We specifically reach out to boys around ages 8-10 because that is statistically the age they stop reading — we wanted to combat that,” Caldwell said.

Keys added:  “My motivation is I already love to read but it would be awesome, even better, to read with other people. I want to keep doing it because I don’t know what will make me stop reading because I love to read.”

The club meets once a month, discussing one book the club has voted on. While their numbers are still small, the book club has grown each month. Last month, two new members joined bringing the group to 7-10 members each month. The group is welcoming to boys of all backgrounds and races, but the club does focus on stories with African American protagonists.

Sidney Keys holds a business card he made for Books N Bros.
Credit Kelly Moffitt | St. Louis Public Radio
Sidney Keys holds a business card he made for Books N Bros.

“We focus a lot on stories with an entrepreneurial backing,” Caldwell said. “Sidney has an entrepreneurial spirit already. The first book we read in the book was called ‘Danny Dollar,’ about financial literacy about a boy who started a lemonade stand. He was able to learn not only money management skills but also entrepreneurial skills.”

During that meetup, Sidney started a lemonade stand himself, selling chips and lemonade. As it turned out, the author who wrote “Danny Dollar” saw Keys reading his book in the viral Facebook video and he joined the book club via Skype.

Keys and Caldwell have also struck a deal with the Microsoft Store at the Galleria, where the book club meets. The boys discuss their books for an hour before each gets 30 minutes to play video games on a personal console at the store. A group called Serving with the Badge also donated 200 books to the book club so boys can take books home with them for their personal collection.

Some of the book club favorites so far have been “Danny Dollar,” “Hidden Figures” and “Supah Dupah Kid.” In February, for Black History Month, the group read “A Song for Harlem: Scraps of Time,” by Patricia McKissack, a St. Louis-based children’s book author.

For now, the book club has plans to stay boys-only, but Caldwell said there’s another book club called Nerdy Girls, which is aimed at girls between ages 6-12 and has over 75 members. Caldwell and Keys plan on partnering with Nerdy Girls in the future.

Caldwell said that if there are boys who are interested in joining the club, which costs $20 per month, they can find more information on the website https://www.booksnbros.com/ or email info@booksnbros.com.

St. Louis on the Air brings you the stories of St. Louis and the people who live, work and create in our region. St. Louis on the Air host Don Marsh and producers Mary EdwardsAlex Heuer and Kelly Moffitt give you the information you need to make informed decisions and stay in touch with our diverse and vibrant St. Louis region. 

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Kelly Moffitt joined St. Louis Public Radio in 2015 as an online producer for St. Louis Public Radio's talk shows St. Louis on the Air.